(CNN) -- President Obama was asked Friday what he thought about Richard Sherman's rant following the Seahawks' win over the San Francisco 49ers and his declaration that he was the best cornerback in the NFL.
Sherman was ultimately fined more than $7,800 for unsportsmanlike conduct after he made a choking sign at 49er quarterback Colin Kaepernick.
"My sense is he's taking a page out of Muhammad Ali's playbook, which is, I think he said explicitly, this is a good way to get attention. In fact, Ali said he got his schtick from wrestlers he used to watch," Obama said.
"...So I think it's part of the tradition 'let me get some attention.' Obviously, it's worked. I suspect he's going to have a lot more endorsement contracts and more jersey sales after that."
CNN gave the president two options of competitions that it wanted him to weigh in on: Former Secretary of State Hillary Clinton vs. Vice President Joe Biden for the 2016 Democratic presidential nomination or the Seattle Seahawks vs. the Denver Broncos in Sunday's Super Bowl.
"I think it's going to be a lot like the Seahawks-49ers game. I think it's going to come down to the last play," Obama said. "...I'm not going to pick because I don't want to offend any of the great cities participating."
OK, so if he's not going to pick in the Super Bowl, then what about Clinton versus Biden?
"I'm too smart for that," Obama said.