McDonald's: Pay with 'lovin' next time you visit us (VIDEO)

PHOENIX, Arizona -- A new McDonalds ad debuted during the Super Bowl this weekend to mixed reviews.

Starting this Monday through Feb. 14, randomly selected customers won't have to pay money for their meal.

Instead they pay with 'Lovin.'

According to McDonald’s, the chosen customers could offer their cashier a fist bump, call their mother or even hug the people they’re with.

“McDonald’s is in a unique position to bring a little more lovin’ to our customers,” said Deborah Wahl, chief marketing officer for McDonald’s USA said on their website. “We’re on a journey to change the relationship and conversation and Pay with Lovin’ is a direct way for us to engage with our customers. We believe that a little more Lovin’ can change a lot.”