SEATTLE --Seahawks runningback Derrick Coleman has been known throughout Seattle as the only deaf player in the NFL. Now, he will be known throughout the country for the hurtles he overcome.
Coleman is featured in a Duracell battery commercial describing his upbringing and the things he had to overcome in order to play football. Coleman narrates the add himself, saying, "coaches didn't know how to talk to me, they game up on me."
Adweek and others have described the ad as powerful:
"Bravely narrating the ad himself, Coleman tells his own story of being picked on as a kid, being told he could never make it."
Coleman is considered a great comparison to Duracell's tagline, "Trust the Power Within."