It's not Skittles this time.
Beast Mode is all about chocolate, and he's launching his own line right here in Western Washington.
The former Seattle Seahawks running back created an "I Love Lucy" style video to promote the candy.
The chocolate, by the way, is made in Tukwila through a partnership between Beast Mode, Seattle Chocolates and It'Sugar.
The company has been working on the new line for much of the year, Seattle Chocolates CEO Jean Thompson told our news partner The Seattle Times.
The line includes three milk chocolate bars: Mint Kookie N’ Milk, Smore’s Bar N’ Milk and P-Nut Butter Pretzel Bar. (Lynch says Beast Mode is not a fan of dark chocolate.)
Each bar sells for $3.99, or you can get three $11.99 for a trio. It’Sugar has a 30-day exclusive on selling the chocolate at its locations around the United States. Then Seattle Chocolates will begin shipping.
A portion of the proceeds will benefit Lynch's 1st Family Foundation.
Earlier this week, Lynch appeared on “Conan” and was asked by host Conan O’Brien about his thoughts on Colin Kaepernick taking a knee during the National Anthem at 49ers games. See the interview here.