Barbie is now curvy, tall and petite



Barbie's got a brand new bod.

Mattel Inc., the maker of the famous plastic doll, says it will start selling Barbie's in three new body types -- tall, curvy and petite. She'll also come in seven skin tones, 22 eye colors and 24 hairstyles.

The El Segundo, California, toy company will also continue to sell the original Barbie. For years, the doll has been criticized for being an unrealistic representation of a woman's body.

Sales of Barbie dolls have been sliding as girls turn their attention to tablets and other toys, falling 4 percent from the previous year in the most recent quarter for Mattel.

The new bodies are just the latest change for Barbie as Mattel seeks to appeal to girls who have turned to tablets and other toys.

Last year, new skin tones and looks were added. The company also let Barbie kick her heels off and wear flats for the first time.

Dolls with the new bodies are available for preorder at shop.mattel.com, and will ship in February. They will hit start to show up on U.S. store shelves in March and roll in the rest of the world after that, Mattel Inc. said.