SEATTLE—
Sold! It's music to a home sellers ears in this economy and Kent and Darcey Howard are some of the few folks enjoying the sound."We're very fortunate," says Kent.
But when the Howards put their house on the market recently, it wasn't just good fortune that got the 1906 Wallingford Craftsman off their hands. It was good old fashioned ingenuity.
"I gotta say, I feel pretty smart," says Darcey.
The couple had a job offer out of state, they had to unload the house...
"Quickly!" laughs Darcey.
So they went beyond just curb appeal and focused on YouTube appeal.
"I thought, 'hey let's do a video,'" says Darcey.
The Howards used Leaning Wolf Productions to put together a clip that told prospective buyers more than just how many beds and baths, it showed the heart behind the home.
"We did a video that had us talking about the house, and what we've done and how we've lived in it and I think people really connected with it," says Darcey.
As the Howards shared their love for the house in the video, prospective buyers also fell in love.
The house got nearly 500 inquiries in two weeks--that's more than quadruple the usual amount.
"It worked great, we sold the house really quickly," says Kent.
About 2 and a half weeks to be exact.
Definitely impressive, definitely innovative.
"It's definitely the future, everything is moving toward video, everything is moving toward the internet and high definition video on the internet," says Brett Renville who put the video clip together.
Definitely a creative new way to market a house. Lights, camera...sold!
